Senior Marketing Manager, Lifecycle Marketing - Messaging Channels

Owns campaigns on WhatsApp and other messaging channels

About Remote

Remote is building the infrastructure that makes global payroll and employment possible for everyone, everywhere. Our team is made up of people who want to own a piece of that work, not just contribute to it. That work happens across six continents, only Antarctica left to go, entirely remote. It also requires real fluency with AI in every role, not just familiarity with it.

Our standards are high, and the ownership is total. You'll have the trust and space to find your own way to the best answer, and the support to see it through, because that's how we build things that actually work at this scale. In return, your career grows faster, because at Remote, growth is tied to results. We're founded on the principle that where someone lives should never limit what they can achieve, and we operate exactly that way.

What this job can offer you

• Build and own Remote’s next generation of lifecycle messaging channels, including WhatsApp, WeChat, and emerging channels.
• Define the strategy, operating model, and roadmap for new channels from the ground up, then turn that vision into scalable programs.
• Shape cross-channel customer journeys that coordinate messaging across email, messaging platforms, Sales, and other channel touchpoints.
• Experiment with AI agents and automation to deliver more relevant, timely, and efficient customer experiences in target markets.
• Create a best-in-class messaging experience that directly drives pipeline, down funnel activity, and business impact.

What you bring

• Experience developing channel strategy and launching or scaling messaging channels, ideally WhatsApp, WeChat, SMS, or another conversational channel, along with several years in lifecycle, CRM, or growth marketing.
• Strong strategic thinking and cross-channel judgment, with the ability to translate strategy into a clear roadmap, coordinated customer journeys, measurable tests, and scalable programs.
• Aptitude for building AI agents and acting as the human in the loop to review and optimize their output.
• A test-and-learn mindset, strong analytical judgment, and experience defining channel KPIs, interpreting performance, and turning insights into action.
• Track record of partnering with Marketing Operations to build best-in-class, operationally sound, and scalable solutions.
• An autonomous, collaborative approach with a bias for action and the ability to align diverse stakeholders around a shared strategy.
• Writes and speaks fluent English. Experience working remotely is not required but is considered a plus.

Key Responsibilities

• Own the strategy, roadmap, and performance of Remote’s lifecycle messaging channels, launching and scaling WhatsApp, WeChat, and future channels globally.
• Design coordinated cross-channel journeys and high-impact use cases across acquisition, onboarding, retention, re-engagement, and expansion.
• Partner with Marketing Operations and RevOps to define the governance and operational foundations required to run channels reliably at scale, including consent and preference management, data architecture, lead routing and automations.
• Build AI agents to accelerate channel development, continuously refining prompts and workflows to improve performance.
• Create a rigorous experimentation and measurement program, using channel insights to optimize performance, prioritize investment, and identify future opportunities.
• Collaborate with regional teams, Sales, Product, Analytics, Legal, Data Protection, and other stakeholders to deliver localized, compliant, and valuable customer experiences that drive pipeline and funnel impact.

Practicals

• You'll report to: Head of Lifecycle Marketing
• Team: Growth Marketing - Lifecycle Marketing
• Location: EMEA or AMER
• Start date: As soon as possible

Application process

Roughly 4 hours across 2-3 weeks

1. Interview with recruiter
2. Interview with future manager
3. Interview with cross-functional team members
4. Interview with VP, Growth Marketing
5. Prior employment verification check

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

• flexible paid time off
• flexible working hours (we are async)
• 16 weeks paid parental leave
• budget towards co-working spaces, learning and wellness (including gym memberships)
• mental health support services
• stock options
• home office budget & IT equipment

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

1. Please fill out the form below and upload your CV with a PDF format.
2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.

Please note we accept applications on an ongoing basis.