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Senior Product Marketing Manager
Archlet
Zurichfull-timeData & AIRemote-Friendly
Posted 7 May 2026
About this role
- 3+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space.
- Proven track record of defining category-level positioning and competitive differentiation in complex or technical markets.
- Hands-on experience translating product capability into buyer-relevant narratives - distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
- Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account-based channels.
- Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer-engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.
- Experience briefing and managing external partners - agencies, designers, copywriters, PR, developers - and orchestrating a lean creative network rather than scaling in-house headcount.
- Comfort operating directly with founders at peer level, in a low-bureaucracy, high-agency environment.
- Partner with the leadership to build and continuously refine Archlet's company and product positioning - defining what we stand for, what we replace, and why now.
- Own and evolve the messaging framework that sales and product use consistently across every market-facing interaction.
- Translate new product capabilities into compelling go-to-market messaging and own launch planning for significant product milestones.
- Equip sales with the assets they need to win.
- Own the website end-to-end - positioning, copy, structure, and ongoing optimization.
- Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle.
- Build our content and thought leadership engine - point-of-view pieces, category-level content, and editorial that compounds authority over time.
- Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement.
- Own the Archlet brand and ensure consistent, high-quality expression across every touchpoint - web, events, sales collateral, social, and PR.
- Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end-to-end, from brief to delivery.
- Track and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice.
- You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow.
- You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building.
- You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy.
- You know when to invest and when to hold back - you do not believe in spray-and-pray, and you measure marketing by what moves the business, not by activity.
- You have excellent written and verbal communication skills in English.
About Archlet
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Remote-Friendlyscaleup (50-250)1 open role
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