comparis.ch is the leading comparison platform in Switzerland. For 30 years, we have compared rates and services from health insurers, insurance companies, banks, and telecom providers, and offer the largest Swiss online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.

Now that we've covered the company part, let's get to the point: Our marketing team needs your support!

Develop and own our SEO, GEO, and content strategy to drive organic growth across search engines and AI-powered platforms.
Identify and prioritize growth opportunities through keyword, search intent, competitor, and performance analyses.
Lead and actively contribute to SEO/GEO initiatives, content creation, and landing page optimization to increase qualified traffic, leads, and conversions.
Collaborate closely with Marketing, Product, Tech, and UX to implement scalable, high-performing solutions.
Provide functional leadership to internal specialists and external agencies, ensuring high-quality execution and measurable business impact.
Monitor and analyze organic traffic performance, emerging AI search trends, and ROI to continuously optimize our strategy.
Build and maintain a state-of-the-art data infrastructure for organic traffic, in collaboration with our data team, and provide stakeholders with dashboards and insights.

Several years of hands-on experience in SEO, organic growth, and content strategy within a digital environment.
Strong expertise in technical SEO, content optimization, search intent, and conversion-focused landing pages.
Solid understanding of GEO, AI-powered search, and the evolving role of large language models (LLMs).
Proven ability to develop strategies and translate them into measurable results through hands-on execution.
Strong analytical and commercial mindset, with a focus on traffic, leads, conversions, and ROI.
Strong skills in data analysis and visualisation.
Hands-on experience with Google Analytics, Google Search Console, Google BigQuery, Google Cloud, Google Data Studio and Tableau.
Experience in managing agencies and providing functional leadership to internal specialists.
Proactive, entrepreneurial, and solution-oriented personality with strong communication and stakeholder management skills.
Excellent presentation skills, including experience with tools such as Microsoft PowerPoint.
Excellent communication skills in English, both spoken and written. German, French or Italian are a strong plus.

As Lead Organic Growth & AI Search, you will have the opportunity to shape the future of organic growth at Switzerland's leading comparison platform. You will take ownership of our SEO, GEO, and content strategy, combining established search optimization practices with emerging opportunities in AI-powered search.

You will work closely with experienced colleagues across Marketing, Product, Tech, and UX, with the autonomy to turn your ideas into measurable business impact.

With a modern marketing and data tech stack, you will work in an environment with flat hierarchies, quick decision-making paths, and a lot of autonomy. Furthermore, we live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels. Additionally, we offer a 40-hour workweek with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.Then don't hesitate to apply for our position today. If you have any questions, Daphne, our People Management Lead, is happy to assist you. We look forward to your application!

Note for recruitment agencies: For this position, we only consider direct applications.

comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich
Tel: +41 44 360 53 73

Lead Organic Growth & AI Search 80-100% (f/m/x)

About this role

About Comparis.ch

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